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Seeing red: Herschel Supply creates ketchup red suitcase for Heinz

Heinz x Herschel
The collection is inspired by ketchup’s signature red colour. (Source: Supplied)

Condiment maker Heinz has partnered with Canadian accessories label Herschel Supply to create a limited-edition luggage collection inspired by ketchup’s signature red colour.

The Herschel x Heinz range features two travel pieces, the Herschel Heritage Hardshell Medium Luggage and the Herschel Heritage Hardshell Large Carry-On.

Inside, the bags are lined with a custom print of ketchup packets and include removable details such as a luggage tag and belt shaped like the brand’s sachet.

Each design features a split compartment, zippered closure, reinforced corners, and a shell made from 70 per cent recycled polycarbonate.

“To our condiment-obsessed fans, ketchup is a non-negotiable on their packing lists,” said Jacqueline Lanphier, senior brand manager at Heinz.

“Herschel is the perfect partner to bring this to life – because life’s too short for bland luggage or bland food.”

The Herschel x Heinz collection is available online in the US and Canada.

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