Pepsi has revealed its first global redesign in 14 years, launching the new look in more than 120 markets worldwide.
The updated visual identity includes an electric blue and black palette, combining modern and nostalgic elements. Pepsi’s signature “pulse” is also incorporated into the new design, evoking its “ripple, pop, and fizz” brand.
Eric Melis, VP for global brand marketing and carbonated soft drinks at PepsiCo, shared that they asked people all over the globe to draw their version of the Pepsi logo as part of the design process.
“The majority included the Pepsi name as part of our globe – remarkable given that the name and the globe have been separated for the past 14 years,” he continued.
“When we reviewed our new look, we responded to that deep love of our history and tapped into that nostalgia with a firmly modern twist.
Digital installations showcasing the new Pepsi globe logo were set up above famous landmarks, including the O2 arena in London, the Nile in Egypt, and Ain Dubai to mark the occasion.
“What better way to showcase the brand’s transformation than through these iconic installations,” added Melis.
“We’ve always been a bold brand that challenges conventions, challenges the status quo and always puts enjoyment first. Our new visual identity is bold, unapologetic, modern, and iconic.”
