
IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.
From the author

The blueprint for growth in 2021
Prioritise pricing, promotions, assortment and innovation, advises IRI.
Jan 13, 2021

The revival of home cooking
Pre Covid-19, shoppers were driven by key macro trends including convenience and ethical consumption, but now consumers ...
Nov 10, 2020

Sponsored content: Hygge – Thoughts on winter comfort in CPG
Hygge (pronounced hoo-ga), a word of Danish and Norwegian etymology, first entered the English vocabulary in 2016 when O...
Oct 13, 2020

Wrapping up Summer 2019: A Grocery Trend Report from IRI
SPONSORED: Justin Nel, lead consultant at IRI recaps the three hottest grocery and summer entertaining trends from 2019.
Jan 13, 2020