From the author
Navigating data deprecation
The deprecation of data will, without question, be disruptive to marketers over the short term, writes IRI.
A new twist on privacy: planning for a post-cookie world
Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS.
A healthier new normal
IRI's latest research report ‘A Healthier New Normal’ explores the shift from ‘Hygiene’ to ‘Holistic Health’.
How well do you know the ‘pandemic’ shopper?
Successful brands and retailers need to be able to differentiate their customer types and quantify their sales contribut...
The right mix – ranging for growth
There has been a significant shift in how companies view product assortment.
How to win in the new look marketplace
Optimising shared growth potential will be augmented if all parties play within the retailer’s framework, collaborate on...
The blueprint for growth in 2021
Prioritise pricing, promotions, assortment and innovation, advises IRI.
The revival of home cooking
Pre Covid-19, shoppers were driven by key macro trends including convenience and ethical consumption, but now consumers ...
Sponsored content: Hygge – Thoughts on winter comfort in CPG
Hygge (pronounced hoo-ga), a word of Danish and Norwegian etymology, first entered the English vocabulary in 2016 when O...
Wrapping up Summer 2019: A Grocery Trend Report from IRI
SPONSORED: Justin Nel, lead consultant at IRI recaps the three hottest grocery and summer entertaining trends from 2019.