Free Subscription

  • Access daily briefings and unlimited news articles


Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis
User Image


IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.

From the author

Navigating data deprecation

The deprecation of data will, without question, be disruptive to marketers over the short term, writes IRI.

A new twist on privacy: planning for a post-cookie world

Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS.

A healthier new normal

IRI's latest research report ‘A Healthier New Normal’ explores the shift from ‘Hygiene’ to ‘Holistic Health’.

How well do you know the ‘pandemic’ shopper?

Successful brands and retailers need to be able to differentiate their customer types and quantify their sales contribut...

The right mix – ranging for growth

There has been a significant shift in how companies view product assortment.

How to win in the new look marketplace

Optimising shared growth potential will be augmented if all parties play within the retailer’s framework, collaborate on...

The blueprint for growth in 2021

Prioritise pricing, promotions, assortment and innovation, advises IRI.
home cooking

The revival of home cooking

Pre Covid-19, shoppers were driven by key macro trends including convenience and ethical consumption, but now consumers ...
Hygge concept

Sponsored content: Hygge – Thoughts on winter comfort in CPG

Hygge (pronounced hoo-ga), a word of Danish and Norwegian etymology, first entered the English vocabulary in 2016 when O...

Wrapping up Summer 2019: A Grocery Trend Report from IRI

SPONSORED: Justin Nel, lead consultant at IRI recaps the three hottest grocery and summer entertaining trends from 2019.