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IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.

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There has been a significant shift in how companies view product assortment.

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Prioritise pricing, promotions, assortment and innovation, advises IRI.
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The revival of home cooking

Pre Covid-19, shoppers were driven by key macro trends including convenience and ethical consumption, but now consumers ...
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Sponsored content: Hygge – Thoughts on winter comfort in CPG

Hygge (pronounced hoo-ga), a word of Danish and Norwegian etymology, first entered the English vocabulary in 2016 when O...

Wrapping up Summer 2019: A Grocery Trend Report from IRI

SPONSORED: Justin Nel, lead consultant at IRI recaps the three hottest grocery and summer entertaining trends from 2019.