From the author
FMCG comes up trumps at retail awards
Recap of winning FMCG activations at 2015 Popai Marketing at Retail Awards.
Sep 21, 2015
Shopper marketing: Where to now?
Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise ...
Apr 13, 2015
Shopper marketing: What’s happening in digital?
Popai and GfK review the usage of digital tools in shopper marketing.
Apr 7, 2015
Shopper marketing: What’s being activated in market?
Popai and GfK review the shopper marketing activations making it to market.
Mar 30, 2015
Shopper marketing: The agency overview
Popai and GfK review the status of agencies and POP suppliers in the shopper marketing space.
Mar 23, 2015
Shopper marketing: The retailer overview
Popai and Gfk review the status of retailers in the shopper marketing space.
Mar 17, 2015
Shopper marketing: The brand manufacturer overview
In the second part of the industry survey findings series, Popai and GfK review the status of brand manufacturers in the...
Mar 10, 2015
Shopper marketing: where are we now?
In the first of a six part series, Popai and GfK review the state of the Australian shopper marketing industry.
Mar 2, 2015