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Norrelle Goldring and Lee McClymont

From the author

FMCG comes up trumps at retail awards

Recap of winning FMCG activations at 2015 Popai Marketing at Retail Awards.

Shopper marketing: Where to now?

Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise ...

Shopper marketing: What’s happening in digital?

Popai and GfK review the usage of digital tools in shopper marketing.

Shopper marketing: What’s being activated in market?

Popai and GfK review the shopper marketing activations making it to market.

Shopper marketing: The agency overview

Popai and GfK review the status of agencies and POP suppliers in the shopper marketing space.

Shopper marketing: The retailer overview

Popai and Gfk review the status of retailers in the shopper marketing space.

Shopper marketing: The brand manufacturer overview

In the second part of the industry survey findings series, Popai and GfK review the status of brand manufacturers in the...

Shopper marketing: where are we now?

In the first of a six part series, Popai and GfK review the state of the Australian shopper marketing industry.