Ruth Hogan
Ruth Hogan is features and premium editor of FMCG content at Octomedia. Hailing all the way from the Emerald Isle, Ruth has her finger on the pulse of FMCG news on both sides of the globe. As editor of Inside FMCG’s online and print publications over the last two years, Ruth has consistently delivered breaking industry news, and crafted informative features for professionals across Australia and New Zealand. Now, Ruth is bringing her knowledge of the grocery landscape to Premium subscribers and delving into global trends to inform local businesses. When she’s not tapping away at the keyboard, you’ll find her browsing her local supermarket for the latest and greatest products on the market.
From the author
Ethique raises the bar in beauty and lifestyle
Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while co...
Nov 10, 2021
Fable’s mushroom ‘meat’ takes the Big Apple
Shoes of Prey co-founder Michael Fox takes his plant-based food business to the US with a NYC partnership that's close t...
Nov 10, 2021
No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says
Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchas...
Nov 9, 2021
Stop and smell the roses: Inside Locali’s second store at Brookfield Place
Brookfield Place Sydney opens this week with fashion, food and florists dominating the retail precinct.
Nov 4, 2021
Safety over sales: Online alcohol retailers under pressure to take action
Online alcohol providers in NSW adjust to latest reforms but pressure is on retailers nationally to have better systems ...
Nov 4, 2021
8 bite-size business insights from Carman’s Carolyn Creswell
Lessons in how to establish a successful start-up from the founder of leading nutritional snack company Carman’s.
Nov 1, 2021
Woolworths outpaces Coles in online grocery stakes
After a difficult quarter for supermarkets, Coles and Woolworths look to vaccinations for a smoother path forward. But t...
Oct 29, 2021
Meal kits for man’s best friend: Marley Spoon introduces Bezzie
Meal kit company Marley Spoon introduces premium pet food subscription focused on flexibility and personalisation as it ...
Oct 26, 2021
From print to peanut butter: How 99th Monkey became a million-dollar brand
Nick Sheridan, a former journalist, began experimenting with nut butters in 2012 when he was training for the Vienna Mar...
Oct 25, 2021
Why coffee is a natural progression for Who Gives a Crap
Ethical toilet paper company Who Gives a Crap is exploring rather unique ways to accelerate demand for its product.
Oct 22, 2021
Dettol teams up with Sydney Opera House on interactive experiences
Dettol Australia has teamed up with the Sydney Opera House on a two-year partnership to deliver interactive and educatio...
Oct 21, 2021
Collins Foods points to small-box formats for KFC
Following the acquisition of a further nine KFC restaurants in the Netherlands, Collins Foods leans into a universal tre...
Oct 21, 2021
Harris Farm Markets takes premium approach to food waste
Grocery retailer Harris Farm Markets has introduced a new food waste initiative which will see retail staff upcycling wo...
Oct 20, 2021
Meet the Aussie business woman behind Walmart’s most innovative brands
Product-sourcing marketplace observes trends towards localisation, minority- and diverse-owned businesses and premium pr...
Oct 19, 2021
Why Mondelēz is going crackers for premium snacks
Confectionery house Mondelēz International is doubling down on healthy snacks after buying Gourmet Food Holdings earlier...
Oct 14, 2021
Pam Pam Buns brings authentic Thai food to Aussie supermarkets
Locally-manufactured plant-based Thai food company Pam Pam Buns has released a new range of curry pouches and ready-made...
Oct 12, 2021
How Australian NaturalCare is tackling competitive supplements category
Online vitamins and supplements retailer Australian NaturalCare is tapping into demand for locally-manufactured goods, w...
Oct 11, 2021
Melbourne, NZ next stops on Geezy Go’s rapid expansion
Dark stores, in-house delivery team and affordable prices prove to be winning formula for online supermarket Geezy Go.
Oct 8, 2021
Woolworths taps into ‘endless aisle’ with Everyday Market
The supermarket chain’s online ‘endless aisle’ launched carrying a relatively small number of offerings. Don’t expect it...
Sep 30, 2021
Meet Dhuwa, an Indigenous-owned coffee brand giving back to the community
Dhuwa, meaning to feel alive in Bidjara language, is an Indigenous-owned coffee brand, roasted in partnership with Griff...
Sep 29, 2021