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From print to peanut butter: How 99th Monkey became a million-dollar brand

99th Monkey
Nick Sheridan, a former journalist with The Age in Melbourne and the Sun in the UK, began experimenting with nut butters in 2012 when he was training for the Vienna Marathon, and soon after 99th Monkey peanut butter was born.  Over the past 18 months, the premium product has seen a big spike in sales, with sales for July-Aug 21 of $225,000 up 62 per cent on the same period last year.  Now, a million-dollar business, sold across 800 Coles supermarkets and 700 independent retailers, Sheridan
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