customer Archives - Inside FMCG

Five brand building strategies to build a profitable relationship with consumers

You can’t control everything, but you can control your customer relationship strategy.

Disrupt the status quo

What do Donald Trump, Uber And Bills Bread have in common?

Collaborative customer journey mapping for retail success

The rise of omni-channel has seen a parallel increase in co-created customer journey mapping to develop innovative strategy, writes Karen Spear.

Who wears the innovation trousers?

Mark Hobart looks at how to navigate the range review process and launch innovations that drive profitable growth.

Six retail models that will redefine shopping

TNS identifies six retail models that will redefine shopping over the next decade.