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I Am Grounded energy bars land in WHSmith stores
By embracing coffee fruit - an often-overlooked by-product of coffee farming, the brand aims to introduce a delicious an...
I Am Grounded energy bars launched through Woolworths
The brand uses upcycled coffee fruits along with other whole and organic ingredients to create a plant-based treat that ...
How I am Grounded upcycles coffee fruit waste into vegan snack bars
Coffee fruits are naturally high in antioxidants such as catechin – which prevents cell damage – and polyphenols, a natu...