Queensland snack food brand I Am Grounded – known for its plant-based energy bars made from upcycled coffee fruit – has rolled out its range into WHSmith stores nationwide.
By embracing coffee fruit – an often-overlooked by-product of coffee farming, the brand aims to introduce a delicious and nutritious snack while helping reduce waste within the coffee supply chain.
Flavours in the range are Sunrise (blueberry, macadamia & coffee fruit), 9am (lemon, coconut & coffee fruit), Pick Me Up (espresso, peanut butter & coffee fruit), 3pm (cocoa, almond & coffee fruit), and Arvo (salted caramel & coffee fruit).
Aside from retail stores, the snack bars are also available in airports and rail stations, offering travellers an alternative to takeaway coffee because of its caffeinated nature.
“We’re thrilled to see our snack bars land in WHSmith stores across the country and to provide travellers with an alternative to plain plane coffee”, said Vanessa Murillo, co-founder of I Am Grounded.
“You don’t need to be a coffee snob to know that plane coffee isn’t good!”
I Am Grounded coffee fruit snacks are available for an RRP of $5.50 in WHSmith, Woolworths, domestic and international airports, and rail stations nationwide.
