Kevin Roberts, executive chairman of Saatchi & Saatchi Worldwide, has been appointed chairman of New Zealand-based home delivery service, My Food Bag, as the company plans to expand its offering in New Zealand and Australia.
Roberts was CEO of Saatchi & Saatchi Worldwide from 1997 to 2014 and has previously held executive positions at PepsiCo, Procter & Gamble, and Australasian brewer, Lion Nathan.
My Food Bag launched in Auckland, New Zealand in 2013 and now has more than 13,000 customers. The grocery service which delivers weekly recipes and ingredients to customers launched in Australia in Melbourne and Sydney last year.
The brainchild of Cecilia Robinson, Nadia Lim, and Theresa Gattung, My Food Bag has delivered a NZ$50 million revenue run rate within two years.
Roberts, who has also become an investor in My Food Bag, provides regular counsel to many of the world’s biggest food companies and presently advises family-owned Booth’s supermarket chain in the north of England.
Roberts said he will be working with the company to strengthen its offering throughout New Zealand and Australia.
“The future of food is delicious taste, health, inspiration, value, and convenience. The MFB crew is right in the sweet spot. This is an up-and-running high-growth tangible business delivering real profits up front. I’ll be working with our team to strengthen the offering and help bring more magic and fun to tables throughout New Zealand and Australia,” he said.
