The launch is in respond to the increase in demand for Sipahh’s range of straws,with more than 6.5 million litres of milk consumed through a Sipahh straw each year.
The transactional website enables customers to purchase all Sipahh flavours including Chilled Out Choc Mint, Hello Marshmallow and Smooth Caramel in single flavour bulk packs.
The online store also offers a mix and match tool that enables customers to create their own Sipahh Flavour Crate filled with 60 flavoured straws, from the 13 flavours available in the Sipahh range.
“We have created the Sipahh Online store in direct response to our consumer’s demands, as there are over 6.5 million litres of milk being consumed through a Sipahh straw each year,” Georgie Scott, marketing manager at Sipahh, said.
“With less than half a teaspoon of sugar per straw, Sipahh straws are without a doubt a great addition to a glass of milk and it’s a great way to encourage kids to drink more milk.”
The site also features imagery captured by kid’s fashion photographer, Alexandrena Parker, who has previuosly worked with Country Road, Bonds, and Seed.