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Software debuts new haircare line in Priceline stores

(Source: Software)

Aussie-owned skin and haircare company, Software, has launched a haircare range in Priceline stores. 

Available in three versions – hair thickening shampoo, hair thickening conditioner, and scalp activating tonic – it is made with science-backed formulations to assist Australian women of all ages control their hair condition and treating hair loss.

Cade Fleming, head of omnichannel brands, sees significant growth ahead for Software in the haircare category after the Priceline deal.

“With the growing awareness of the link between scalp health and hair health, Software is uniquely positioned to leverage our practitioner and dermatology ecosystem to bring highly efficacious products to market that target the “root” cause of female pattern hair loss,” she added. 

The shampoo and conditioner are available at RRP of $20, and the tonic at $29.

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