Free Subscription

  • Access daily briefings and unlimited news articles


Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

McCain launches wholegrain line

Screen Shot 2015-04-17 at 10.29.09 AMMcCain Foods has expanded its range of Healthy Choice frozen meals with a new line of wholegrains meals.

McCain Foods Australia, with its in house chef, created the recipes for the meals featuring a range of international flavours, including ancient grains (such as quinoa), brown rice, chia seeds, pulses, and wholemeal pasta.

The new varieties include Thai Beef and Basil Stir Fry with Brown Rice & Quinoa,  Moroccan Lamb Tagine with Chickpeas & Brown Rice Pilaf, Mexican Slow Cooked Beef with Brown Rice & Quinoa, Italian Beef and Chia Meatballs with Wholemeal Spaghett, and Malaysian Beef Curry with Brown and Wild Rice.

According to the 2014 Australian Grains and Legumes Consumption and Attitudinal Study, three in four Australians  are not eating enough whole grain foods.

“A lot of frozen healthy meals are heavily grounded in ‘what’s out’, claiming either lower fat or fewer calories. Australians and New Zealanders are now more focused on ‘what’s in’, and are increasingly looking for good carbs and good grains,” Mike O’Brien, director of marketing, McCain Foods ANZ, said.

“Taste is really what brings customers back, so while nutritional benefits and convenience are a must, offering great tasting meals is the key to success at McCain,” O’Brien said.

Healthy Choice Wholegrains products will be available in all major Australian and New Zealand supermarkets soon.

You have 3 free articles.