Moët Hennessy Australia has partnered with point of sale (POS) and retail merchandising company, EDA Australasia (EDA), to promote sales through a POS approach and educate shoppers on premium products available within the Hennessy brand.
New POS units have been installed in liquor stores in NSW and in Victoria, with the units already having a positive impact for both the brand and retailer.
The units showcase the Hennessy premium cognac products, VSOP, XO, Paradis, Paradis Imperial, and Richard Hennessy.
Gary Parsons, business development manager, EDA, said the company was proud to work with the luxury brand and deliver an effective POS solution from concept and design through to installation.
“We developed tailor made Hennessy branded prestige POS units to suit the traditional Australian liquor store environment, while staying true to Hennessy’s strict brand guidelines.
“Drawing on our extensive knowledge and research into consumer buying behaviours, we designed the units to reinforce brand equity and encourage upsell to the premium product range,” Parsons.
“We introduced premium materials and strategic lighting to showcase and house the range of products in the Hennessy brand, from the Very Special Old Pale (V.S.O.P) cognac to the unique Extra Old (X.O) cognac.
“For example, we used a combination of Hennessy designed aluminium laminates, mirrored and matte, screen printed Hennessy lattice logos, polished acrylic feature displays, LED lighting to spotlight products and lumi-panel shelves to offset display bottles,” said Parsons.
