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Hennessy in-store activation bags global award

henAustralia’s EDA Point of Sale Solutions has won the global award in the alcoholic drinks category at the POPAI Global Marketing at Retail Awards.

POPAI recognised the retail and merchandise company for the House of Hennessy’s in-store activation that successfully engaged the cognac shopper with Moet Hennessy brands, achieving volume sales lifts of  more than 170 per cent year on year.

General Manager of POPAI Australia and New Zealand, Lee McClymont, said it was indicative of Australia’s innovation in the Shopper Marketing space, to achieve such global recognition, particularly in such a competitive category.

“Alcoholic drinks is one of the most innovative and competitive categories in the competition,” she said. “So we can feel proud of our industry’s standing on the world stage.”

To qualify for entry into the 2016 Global Marketing at Retail Awards Contest, which was held at GlobalShop in Las Vegas, entrants were required to have won Gold awards from the 2015 Awards Contest run by POPAI Chapters in the 10 competing countries, including Australia & New Zealand, Benelux, France, North America and the United Kingdom & Ireland.

“POPAI Awards are run in 36 countries, globally. To win an award in your local country is a well-deserved recognition of excellence, but to go up against the best of-the-best from around the world and finish on top is a truly outstanding achievement,” said Steven Weiss, CEO of A.R.E. and POPAI The New Association.“It’s undoubtedly the pinnacle for any retailer, brand or supplier that’s serious about engaging the modern shopper and enhancing the total shopper experience.”

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