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Introducing the kalette

KalettesColes has introduced a new vegetable, the kalette, a marriage between kale and brussel sprouts, to its stores nationwide as of today.

The sweet and nutty vegetable has been produced by South Australian farm Samwell and Sons, in collaboration with Fresh Select. They noticed the kalette trend emerging around the globe and saw the opportunity to introduce it to the Australian market through Coles.

Originally developed in the UK by Tozer Seeds, the inspiration behind kalette was to create a vegetable similar to kale that was versatile, easy to cook, and looked great.

Farmer Scott Samwell, Samwell and Sons MD, learnt about kalette on an overseas trip to research sustainability and then collaborated with Fresh Select to bring the idea to life in Australia.

Samwell is a third generation vegetable grower, who operates the family business located in Mount Barker SA, alongside his father, uncle, brother, and cousin. The farmers are experts in growing vegetables with a business ethos about being innovative, sustainable and environmentally aware.

Samwell is excited to introduce something new into the Australian vegetable industry.

“Brussel sprouts have been around for decades so it’s great to be able to offer a twist on this original to customers. They’re so versatile and delicious when eaten raw or cooked.” Samwell said.

John Said, Fresh Select MD, said, the business enjoys developing relationships with local growers to ensure it is leading the way with industry innovation in Australia.

“Kalettes are a combination of two of the most popular existing vegetables in Australia, making it the perfect fit for our business and our customers.”

Brad Gorman, Coles GM fresh produce, said Coles loves being able to offer customers great quality fresh produce and is keen to support growers to innovate and do new and exciting things.

“This is the first time a new vegetable has hit the shelves in about a decade so we’re excited to introduce kalettes to our fresh produce aisles and expect them to be popular with customers looking to try something different and add variety to their meals.”

Kalettes are easy to prepare and can be sautéed, steamed, blanched, roasted or grilled or eaten raw in salads making them perfect for any autumn and winter dish.

From today, kalettes are available exclusively in Coles supermarkets or on coles.com.au nationally for $3.98 per 160g pack.

Kalettes Lifestyle

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