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Sanitarium expands breakfast range


Sanitarium has created Weet-Bix Go, a new breakfast biscuit for Aussies on the go.

Weet-Bix GO is wrapped up in single serve packs and comes in a range of  flavour including, Wild Berry Burst, Honey & Oat Crunch, Apple Cinnamon Twist, and Apricot Coconut flavour Fusion.

Sanitarium’s new Weet-Bix GO is made with real Weet-Bix, is high in wholegrains and is a source of fibre. Weet-Bix GO scores a health star rating of 3-3.5 stars across the range.

Weet-Bix GO is now available in Coles supermarkets and will be available nationwide from August 31, 2015.

The launch comes in the wake of a new Newspoll study into what Australians would do if they had more time in the morning, revealing that eating a bigger breakfast is low on the priority list .

Previous research has indicated nearly two thirds of Australians are skipping breakfast. When asked what they would do if they had more time in the morning, 29 per cent said they would sleep longer; 18 per cent said they would exercise, while 11 per cent said they would cuddle their partner, and eight per cent said they would eat a bigger and better breakfast.

Only two per cent would check Facebook or Twitter, or spend more time grooming themselves. Sleeping longer is also more important to Gen Ys, with 34 per cent of 18-34 year olds opting to stay in bed, versus only one in five amongst 50-64 year olds (21 per cent).

Daniel Derrick, GM– marketing, Sanitarium Health and Wellbeing, said Weet-Bix GO has been developed to provide Australians with a quick and flexible breakfast option that provides a source of fibre and is very high in wholegrains.

“The research shows that there are a lot of people skipping breakfast in the morning. This is worrying when it is the best way to set yourself up for the day. Weet-Bix GO is a convenient option when time gets away and you don’t have time for a sit down breakfast. It means you can still start your day with wholegrains and enjoy the wholesome taste of Weet-Bix GO anywhere,” Derrick said.

Weet-Bix GO has an RRP of $4.49 for a multipack of five individual serves

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