The latest findings from Roy Morgan Research provide a concise breakdown into consumer’s shopping patterns, which show that while traffic increases towards the week end, the inverse is true for the start, with Mondays and Tuesdays touted as being the most trying for grocers.
The statistics show that a remarkable 14.2 per cent of consumers flock to to supermarkets on Saturdays, which is almost triple the proportion who usually shop on Mondays (five per cent) and Tuesdays (5.4 per cent).
“Nobody who’s been to a supermarket on a Saturday morning will be surprised to learn that Saturday is the most popular shopping day among consumers who usually do their main groceries on the same day each week. With so many of us employed full time, Saturday grocery shopping is often not so much a choice as an inevitability,” Angela Smith, group account director of Morgan Research, said.
Work obligations aside, the busiest time of day for retailers is usually between 8am and 11am, except among Sunday shoppers who are more likely to visit the supermarket between 1pm and 5pm.
These trends are consistent among all the major supermarkets, with customers of Coles, Woolworths/Safeway, IGA, and Aldi displaying no discrepancy with their consumption patterns.