Magnum introduces premium chocolate range
The new Chocolate Collection is made with premium, Magnum Rainforest Alliance chocolate, and features the iconic Magnum chocolate crack.
Launching into most major grocery and independent stores from October this year, the Magnum Chocolate Collection will be available in blocks, bars, thins as well as gift boxes.
Flavours include Milk, Dark, White, Almond Truffle, Salted Caramel, Intense Raspberry, Double Chocolate, Almond Classic and Praline Crunch.
Products will include seasonal chocolates such as Magnum Easter Eggs, which will be expected to launch in March next year, in addition to the creation of limited edition Magnum chocolate Bars, which will mirror the limited edition Magnum ice cream variants each year.
Manufactured under license by Kinnerton Confectionery, the Australian release coincides with a global launch spanning Germany, France, Portugal, Spain, and New Zealand, along with the UK where Magnum Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid September, and Tesco from February 2016.
“The premium chocolate segment is the growth sector for chocolate in Australia,” says Kinnerton Confectionery Australian marketing manager, Vruchi Waje.
“Young consumers aged between 25-34 are the ones most likely to indulge in a block of chocolate, however, the current premium chocolate offerings lack stand out, and mostly appeal to consumers over 35 years.
“The introduction of the Magnum Chocolate Collection will give young consumers a brand they already know, trust and love at a price they can afford in the premium sector. With over 90 per cent consumer brand awareness, Magnum is already hugely popular in Australia, and we are confident the new Magnum Chocolate Collection will be well received,” said Waje.