Magnum Archives - Inside FMCG

Shelf life: Magnum to launch Ruby chocolate ice cream range

This week’s new products include the Magnum Ruby range and the Coopers Brewery limited edition seasonal beer.

Magnum unveils Luxe range

Magnum layers ice cream, sauce and thick chocolate to create range of sticks and tubs.

Magnum Pleasure Store lands in Sydney

Magnum’s pop-up store has returned to Sydney, tapping into customers’ rising demand for a personalised in-store experience.

Unilever upsets Hindus

Group says products contain undeclared beef.

Magnum introduces premium chocolate range

Unilever’s premium ice-cream brand launches into confectionery market.