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Magnum

Magnum Archives

‘Profound betrayal’ as Ben & Jerry’s Foundation shuttered by Magnum

The foundation’s founder, Ben Cohen, said that it has been evicted from its office while having funding removed.
TMICC Seabin

Magnum responds to harbour waste data with ocean reduction push

The partnership will also centre on measuring and reducing Streets-related soft plastic litter over time.
Magnum ice cream

Magnum braces for life on its own as Unilever spinoff nears

Magnum is positioning itself as an ice cream-focused business and betting on the allure of 'indulgent' snacks consumers ...
Ben & Jerry's

‘Muzzled’: Ben & Jerry’s co-founder fights to return to brand’s roots

Cohen expects the conflict between Ben & Jerry's and Unilever to continue as he carries on a quest to try to buy back th...
Magnum Ice Cream leaders

Magnum doubles down on local innovation with $35m Minto investment 

The investment is aimed at strengthening the company’s local manufacturing footprint.
AI, a keyboard, and robot hands are seen in this illustration.

How ice cream giant Magnum will use AI to revise, create products

Magnum plans to use AI to look at the calories in ice cream, make new plant-based products and help manage rising costs.
Magnum CEO

‘Ben & Jerry’s is not for sale’ – Magnum CEO dismisses spinoff rumours

Ben & Jerry's seized the spotlight at an investor day ahead of the mid-November listing on Tuesday.

Unilever to spin off ice cream division, cull up to 7500 jobs

The multinational company will start work on isolating the business immediately with the aim of a sale by the end of nex...

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Magnum dabbles in beauty and beach clubs through partnership with Fayshell and its unique approach to business.

Magnum rolls out new ice cream flavours 

The new flavours feature the “signature cracking chocolate”, sourced from sustainable cocoa beans certified by the Rainf...

Magnum ice cream launches new flavours

The brand says it has added a “twist” to its popular classics range with this latest release.

Shelf life: Magnum to launch Ruby chocolate ice cream range

This week’s new products include the Magnum Ruby range and the Coopers Brewery limited edition seasonal beer.

Magnum unveils Luxe range

Magnum layers ice cream, sauce and thick chocolate to create range of sticks and tubs.

Magnum Pleasure Store lands in Sydney

Magnum's pop-up store has returned to Sydney, tapping into customers’ rising demand for a personalised in-store experien...

Unilever upsets Hindus

Group says products contain undeclared beef.

Magnum introduces premium chocolate range

Unilever’s premium ice-cream brand launches into confectionery market.