In a bid to market the launch of two new British inspired mixers, Orange Grapefuit & Bitters, and Lemonade with Citrus & Cucumber, the initiative will see replicas of London’s iconic life-sized red phone booths dispersed in Sydney, Melbourne, Adelaide, and Perth.
Shehan Ananthakumar, assistant brand manager, Schweppes, said the custom built structures, measuring 2m high, are poised to bolster consumer engagement with the help of media agencies GPY&R, Carat, and JCDecaux.
“The new Lost In London Edition mixers from Schweppes were created to allow Australians to enjoy the fresh flavours of the London bar and cocktail scene. With the combined efforts of our media and creative partners, we have been able to bring London to life in a fun and exciting way.”
The Schweppes phone booths are live nationally from 16-29 November, and 14-27 December 2015.