Dairy brand Anchors the market
New Zealand based dairy brand, Anchor, has made its debut into Australian supermarkets with the launch of its premium cream range.
Securing distribution in Woolworths, the product line consists of three varieties including Pure Cream, Thickened Cream, and Light Thickened Cream, with all forms available in both a 250 mL, and 500 mL option.
Touting convenience as one of the product’s main drawcards, the packaging features markers on the sides of the bottle to ensure precise pouring and easy measurement, with screw top lids for safe storage.
The Fonterra owned company says the range was developed in response to a demand for locally sourced dairy products, consequently building a manufacturing plant in Cobden, Victoria to appease to these requests.
The Anchor Cream range is available nationally from Woolworths supermarkets, retailing from $2.49, to $3.79.