ARA executive director, Russell Zimmerman, said that despite supermarkets pushing the sale of chocolate eggs and hot cross buns from New Year, the majority of sales do not occur until much closer to Easter.
“Spending on gifts and entertaining for Easter really begins to ramp up from now on, with a peak in Easter-related spending expected in the five days prior, from March 20 to 24,” said Zimmerman.
He said hot items will include chocolate and sweets, hot cross buns and seafood.
“As stores are unable to trade by law on Good Friday and Easter Sunday, shoppers will be stocking up on all the necessities to tide them over for those days when they aren’t able to get to the shops.”
Ferguson Plarre Bakehouses estimates Australians will consume around 150 million hot cross buns this Easter, while chocolate sales are expected to exceed $200 million.
Fish markets and co-ops will also be preparing for crowds in the days before Good Friday, with many Australians upholding the tradition of giving up meat for the day.
Sydney Fish Markets predicts around 55,000 people will walk through its doors on Good Friday, and more than 400 tonnes of seafood will be sold throughout the weekend at the markets, including more than 44 tonnes of prawns.