Naked Wines, Dan Murphy’s and FIT Nutritional Fix were among the winners of the inaugural Retail Customer Excellence Awards held last night.
Winners were announced at a Gala Dinner at the Plaza Ballroom in Melbourne, with Nike and Stylerunner taking out the night’s top gongs.
Celebrating retailers in Australia that deliver an extraordinary customer experience, the awards recognised other winners such as beauty brand LUSH and pet services retailer Petbarn who took home two categories each.
“It has been wonderful to see a mixture of global and local brands take out the Awards, highlighting that no matter the size or structure of the organisation, putting the customer at the heart of everyday operations is an imperative,” said Catherine van der Meulen, the Retail Customer Excellence Awards event manager.
“It was interesting to see so many brands that focus on wellbeing, being recognised for their commitment to customers.”
Adjudicated by a panel of judges comprising retail representatives from Azurium, Telstra, Australian Centre for Retail Studies, Good On You, and Inside Retail, the winners in each of the 11 categories include:
The Customer Centricity Excellence Awards
This major award gives retailers and organisations the opportunity to share their wins, their journey, influence and innovations in conjunction with the successful strategies that create a centralised brand value reflective of customers’ desires. It is split into two categories, Enterprise and General.
Customer Centricity Excellence Awards – Enterprise
Winner – Nike
2nd – Muffin Break
3rd – LUSH
Customer Centricity Excellence Awards – General
Winner – Stylerunner
2nd – Appliances Online
3rd – Build-a-Bear
The Instore Customer Experience Award
Recognising those who create a unique instore customer experience and a strong point of difference to competitors, through influential and innovative strategies.
Winner – Kikki-K
2nd – Supercheap Auto
3rd – Build-a-Bear
The Online Customer Experience Award
Recognising the strategies implemented by retailers to enhance the customer’s online journey, with the navigation experience creating a seamless digital e-commerce environment.
Winner – Naked Wines
2nd – Appliances Online
3rd – Catch of the Day
The Omnichannel Customer Experience Award
This category takes the whole brand experience beyond the buzz word of omnichannel, towards the creation of a seamless technology-empowered system that enhances transactions and a depth of understanding through data centricity about the customer.
Winner – Dan Murphy’s
2nd – The Co Op
3rd – Supercheap Auto
The Responsible Impact Excellence Award
Honouring the positive impact an organisation has made through its Corporate Social Responsibility program to create tangible results that impact people’s lives, socially, environmentally and financially.
Winner – LUSH
2nd – Kathmandu
3rd – HERO Condoms
The Customer Excellence Team Award
All about service and the seamless integration of service across multiple channels merging the on and offline retail environments to create a superior customer experience and an authentic brand experience.
Winner – Kikki K
2nd – Rebel
3rd – Naked Wines
The Loyalty Program Experience Award
This award reflects the true value that a reward program offers customers, giving tangible benefits to the growth of the business and offering activities that create longstanding, loyal customers.
Winner – Petbarn
2nd – Supercheap Auto
3rd – Dan Murphy’s
The Instore Theatre Experience Award
Awarding organisations that use the retail store environment to entertain, entice and create impact for a more engaging retail environment that improves the customer experience.
Winner – Petbarn
2nd – Rebel
3rd – Dan Murphy’s
The Personalisation Excellence Award
These finalists demonstrated how they use key insights and data to create a personalised customer experience with strong attention to detail to create a memorable experience that creates strong loyalty between the customer and brand.
Winner – FIT Nutritional Fix
2nd – Dan Murphy’s
3rd – Build-a-Bear
The Instore Technology Implementation Experience Award
Honouring companies and brands that are using instore technology as an enabler for superior and positive customer experience, from supply chain integration to optimising team performance
Winner – Myer
2nd – Farmers
3rd – Glue Store
The Gala Event was sponsored by Gold sponsor Dashing Print; Silver sponsors Fluent Retail, Azurium and Intermarketing Agency; and Bronze sponsors Braintree, Brand Aroma and Zip Pay.
