Each bottle size, 330ml, 500ml and 1L will feature two new back labels.
The iconic square shape, blue bottle cap, soft taste and mineral profile will remain the same.
“The redesign of the label is a modern interpretation of Fiji Water’s iconic look,” said Wai Mei Lee, VP for Asia, Australia and EMEA.
“Our bottle is one of the most recognisable in the premium bottled water space and we’re confident that the vivid blue and pop of the signature pink hibiscus flower will enhance our iconic status even further.”
Inspired by the islands of Fiji, the new label reflects the natural beauty of Fiji Water’s source and its journey from cloud to bottle. The lightest blue hues mimic the pristine waters of Viti Levu (Fiji Islands) and clear rainfall that fills every bottle of Fiji. The deepening shades of cobalt and sapphire represent the rain drop’s journey from cloud to volcanic rock, where it ends in an ancient artesian aquifer. The signature pink hibiscus flower is amplified, reflecting Fiji Water’s youthful spirit and capturing the essence of “untouched” for premium bottled water consumers.
The new label begins to hit Australian store shelves nationwide in June.
Fiji Water is available at all Coles and Woolworths stores nationally.