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Stores urged to watch vegetarian trend

Supermarkets and eateries are advised to revisit their vegetarian-friendly options as new study shows vegetarianism rising in Australia.

Since 2012, Australian adults who completely or partially eat vegetarian diet have risen from 1.7 million people to almost 2.1 million this year, the latest findings from Roy Morgan Research revealed.

While it is a nationwide trend, the shift towards vegetarianism has been most striking in New South Wales, where there has been a 30 per cent growth in this diet.

Norman Morris, industry communications director, Roy Morgan Research, said: “Vegetarianism is frequently a cultural choice for the segment known as New Australians, nearly one-third of whom follow a diet free of or low in meat. Comprised largely of Indian, Chinese and other Asian immigrants living in outer suburban areas, New Australians are well educated, socially connected and in the early stages of their careers. They enjoy domestic life – even grocery shopping, where they would certainly take an interest in vegetarian products on offer.”

Australia’s vegetarians (and those who eat an almost vegetarian diet) are more likely to live in capital cities than in regional or rural areas, according to the Morris.

“Given NSW’s vege-friendly status, it’s hardly surprising that Sydney is the capital with the greatest proportion of residents who eat little or no meat; ahead of Hobart and Melbourne,” the research said.

Where Australia’s vegetarians live: 2012 vs 2016



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