Australians are actively seeking out more healthy snacking alternatives in the wake of the Covid-19 crisis, according to research by Roy Morgan.
The research studied Australian purchasing habits in two months starting from March this year.
The result showed that while 66 per cent of Australians bought savoury snacks during that period, there was a significant increase in healthy-snack orders, which accounted for 54.7 per cent of total packaged snack-food sales. That was the biggest moving sector in the healthy-snack category.
“As the frequency of snacking has increased and interest in veganism has gained momentum, so too has the demand for healthier, plant-based snacking options,” said snack company Livwell Emporium in a statement.
According to the company, its sales have increased more than 80 per cent in the last six months as more people sought healthier options as well as plant-based alternatives.
The research also found that more than 62 per cent of the adult population are “heavy” or “medium” snackers.