One of Australia’s leading seafood suppliers has been recognised with a global sustainability award.
John West Australia was awarded the Best Engagement Campaign at the Ethical Corporation’s Responsible Business Awards in London recently, a first for an Australian organisation.
“We’re extremely proud to be the first Australian brand to win this international award, being recognised on a global scale is instrumental in making real change,” said John West marketer Stephanie Dore-Smith.
“We’ve worked closely with our partners over the past 4 years to make this category shift – it’s timely momentum as we move into the next phase in leading the industry.”
The award recognises the partnership announced in February between John West, WWF-Australia (WWF), the Marine Stewardship Council (MSC) and Pacifical, to help end unsustainable fishing methods within the canned tuna industry in Australia.
The alliance is the result of years of the entities working together to find a way to overhaul John West’s supply standards within Australia, moving towards a more sustainable future for the world’s oceans.
By engaging consumers with a captivating social and environmental message, and promoting prosocial behaviour through traditional and new media channels, John West Australia surpassed its competitors to win the accolade.