Carrie Bickmore wins Twinings Design Challenge
Her packaging design will be available in supermarket shelves nationally for the next four years.
10c for every pack of Twinings Morning Tea sold will be donated to Carrie’s chosen charity; Carrie’s Beanies 4 Brain Cancer. Tens of thousands of votes were cast placing her ahead of Emma Freedman, Samantha Harris and Nicole Kidman.
”My design was inspired by my childhood. Music and dance [were] always a massive part of my life, I was a ballet dancer as a child, and I’m always the first and last on the dance floor,” said Bickmore.
”Music has been my sanctuary through the tougher times of my life, and some of the happy [moments]. I thought music and movement would be something Australian women can all relate to.
“And to be able to continue supporting my charity, Carrie’s Beanies 4 Brain Cancer, helping fund vital research into brain cancer is a phenomenal opportunity – I can’t thank everyone enough who voted for my design, this means the world to me.”
Audrey Green, brand director, Twinings Australia, said, “We wanted to celebrate our 300 years of women and Twinings tea because we’re proud that all those centuries ago Thomas Twining opened the world’s first teahouse to welcome women. To mark this, we thought we’d ask Australian women what they wanted in their tea and our Master Tea Blender Philippa Thacker has created this refreshing, Twinings Morning Tea just for them.”
“We also wanted this tea to reflect modern Australian women and what inspires them. To have Carrie Bickmore, such a strong woman we admire in this country lend her creative talents to the design Australians have chosen is just wonderful,” she said.