Montague launches Envy apple
Envy is the sweetest tasting apple in the fruit company’s product range.
The new apple will be available in Woolworths across VIC, NSW, QLD and TAS for a hoort debut season this month.
“We are thrilled to partner with Woolworths to launch Envy, a delicately sweet apple that has experienced high demand globally, and support growers throughout regional Australia. We are dedicated to offering Australian consumers with high quality flavours they demand,” said Montague director Scott Montague.
The fruit company planted Envy orchards in the Houn Valley (TAS), Batlow (NSW) and Stanthorpe (QLD) to create an Australian-first supply that would diversify the existing apple market.
Sister variety to the already popular JAZZ apple, Envy apples’ greatest quality is its ability to maintain a bright white flesh well after being sliced, making it ideal for snacking, salads and serving platters.
The brand’s short first season was launched with at event celebrating mothers and women around Mother’s Day at The Langham, Sydney. The fruit was showcased in a luxe morning tea menu where guest celebrities and influencers, Rachael Finch, Gai Waterhouse, Olena Khamula, Jo; Healthy Eating Jo and Sally; The Fit Foodie tasted the fruit and enjoyed a bespoke Envy creation made by patissier Adriano Zumbo.