The pharmacy’s month-long campaign focuses on women’s physical and inherent beauty.
“97 per cent of our customers are women and this campaign represents why they keep coming back into our stores. We are the destination for both inner and outer beauty, demonstrated by our extensive product range and in-store services across both health and beauty,” said Mark O’Keefe, general manager marketing – Priceline Pharmacy.
The pharmacy provides expert advice in store through its beauty advisors and pharmacists, as well as its wide range of over 18,000 products across health and beauty. To bring the campaign to life for customers Priceline Pharmacy’s international make-up director, Rae Morris, has created tutorial videos teaching women how to personalise their makeup and skincare routines to suit specific skin types.
Beauty advisors will be providing these expert lessons in stores through one-on-one consultations. To complement the tutorials, several short online videos have been created featuring Priceline Pharmacy’s celebrity ambassadors, known as Priceline Sisters, explaining what beauty means to them and sharing their favourite health and beauty tips.
Priceline Pharmacy is also engaging customers through its Sister Club loyalty program with an online “Beauty of You” survey asking women a wide array of health and beauty questions in order to develop a summary of the beauty of Australian women today.
To emphasise the beauty message of this campaign Priceline Pharmacy launched the new version of its 100 per cent Woman ad series, features snapshots of Australian women engaging in their own unique beauty moments, appearing across TV and online.