survey Archives - Inside FMCG

Priceline Pharmacy launches “Beauty of You” campaign

Pharmaceutical company celebrates the beauty of Aussie women.

Modest Christmas return expected

Majority of retailers expect better sales than 2014, but less Christmas pudding.

Businesses upbeat on outlook

Final quarter sales expectations reach highest level in more than a decade.

Top washing detergent brands named

Earth Choice and Aldi Almat scrub up best in laundry detergent race.

Aussie consumers feel less green guilt

Australians place less importance on companies’ environmental values than consumers in other countries do.

Shopper marketing: The brand manufacturer overview

In the second part of the industry survey findings series, Popai and GfK review the status of brand manufacturers in the shopper marketing space.

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