Ansell announces SKYN’s latest condom campaign
Winners will be given an all-expenses paid vacation and critique the nation’s top intimacy locations.
Jeyan Heper, Ansell president and general manager at Sexual Wellness Global Business Unit said the marketing campaign will reach more than ten million people in Australia alone as it combines a range of activities such as experiential and outdoor activations; product sampling; in-store point of sale; digital and print advertising; public relations and social media amplification.
“The SKYN campaign kicked off in June with a Pop-Up Intimacy Bar at QV Square, Melbourne. All condom and lubricant products nationally are specially marked with gold competition stickers to attract consumers and drive entries. We’re expecting sales to spike even more with recruitment efforts continuing throughout July and August prompting local couples to enter the competition,” Heper said.
SKYN condoms and lubricants sales have risen, following the recent launch of the million-dollar campaign and are expected to soar further as activities ramp up this month.
Countries include United States, Brazil, Poland, Italy and France. Locally, two Australian couples will be selected as travel ambassadors and embark on a 10-day, nationwide search to find the country’s best locations to “get it on”.
Insights from the trip will be featured in SKYN’s Intimacy Guide due to publish later this year, highlighting some of the world’s best locations for intimacy. Retailers can speak to their Ansell sales representative about point of sale materials to support the campaign and ordering the SKYN catalogue.
Entry to the competition requires the purchase of any branded product as well as completion of the Intimacy Test via the website.