The collaboration includes the 10-event Woolworths Surfer Groms Comps presented by Wahu series, Surfing Australia’s six affiliated State branches Woolworths State Junior Surfing Titles, with 18 events to be run nationally and the Woolworths Australian Junior Surfing Team.
The Woolworths Fresh Wave award will also be given to the best junior surfers at the events.
“As an Australian brand we’re proud of a partnership that helps develop the future talent of such an iconic Aussie sport,” Woolworths director of marketing Andrew Hicks said.
“With the expanded commitment, we’re pleased to be able to support more junior surfers in reaching their potential, as well as inspire a fresh wave of surfing talent to take a healthier path to their future success.
“As the major junior events cross the country, we’re also looking forward to being able to connect our customers and store teams with the sport and to celebrate the next generation of champions in local communities in each state.”
“We’re thrilled to expand our grassroots junior surfing partnership with Woolworths and to cement them as a top tier major partner of Surfing Australia,” said Surfing Australia CEO Andrew Stark.
“This is the perfect fit given our aligned values and purpose and we are excited to rollout this truly national reaching junior surfing program with Australia’s fresh food people”
Woolies already have World Surf League (WSL) Women’s World Champion Stephanie Gilmore on board. The supermarket giant also have its brand ambassador, the up and coming WSL World Qualifying Series competitor Soli Bailey. He will join Gilmore as an ambassador for the partnership.
“I have come through the development pathway that Woolworths is now supporting and to be still connected to it now as I move forward in my career is an honour. I look forward to sharing my experiences with the future stars of the sport,” Bailey said.
“Woolworths ongoing commitment is a further boost to our sport and will be instrumental in helping continue the growth of future talent as they learn about developing a healthy and balanced lifestyle,” Gilmore added.
“These Surfing Australia programs are key to our sports growth and making this wonderful lifestyle accessible for all. Woolworths’ support of surfing is fantastic and I’m so proud to be part of the journey.”
The event supporters includes Surf Dive ‘n’ Ski Australian Junior Surfing Titles, Weet-Bix SurfGroms, Surf for Life Project, the Hurley Surfing Australia High Performance Centre (HPC) and the nudie Australian Boardriders Battle including 8 State events and a National Final.
The beach to broadcast partnership will also see Surfing Australia continue to produce content across their digital and broadcast platforms in partnership with Woolworths, including on mySURF.tv and on Surfing Australia TV presented by Woolworths on Channel 9 GO! and Fox Sports.
The first event of the new partnership is the Woolworths NSW State Junior Surfing Titles commencing at Port Macquarie, NSW on July 14.