Kellogg’s told Inside FMCG that this was a commercial decision, not the result of any public pressure or backlash.
“As most of our cereals are plant-based, they’re inherently Halal, so we chose not to renew our certification in 2016 as part of a regular review of all certifications for our foods,” said a Kellogg’s spokesperson.
Mohamed El-Mouelhy from Hallal Certification Authority said that, “[These] companies were certified for many years: Sanitarium by us and Kelloggs by AFIC. No one is forced to be certified, it was their choice to be certified.”
“Sanitarium enjoyed certification for about 20 years for export and for the local sales. Both companies succumbed to the pressure applied to them by anti-Muslim groups who phone and write telling companies they will not buy their products if they continue to be certified Halal. In any case those who drop certification are replaced daily by other more astute manufacturers.”
A Sanitarium spokesperson told Inside FMCG that their mission is to share health and hope for a better life, offering everyone the opportunity to choose and enjoy healthy, tasty and convenient foods.
“In the production of Sanitarium foods we do not use meat-based ingredients or alcohol. This means our products are suitable for people choosing halal or kosher foods,” said the spokesperson.
“We do not use and have never needed to use the Halal or Kosher certification symbols for our local Australian or New Zealand markets as it is unnecessary to do so.”
Sanitarium has previously obtained Halal certification in order to comply with the requirements of some of its more than 35 export countries around the world.
“Sanitarium does not currently hold either Halal or Kosher certification although it may choose to do so in the future depending on the requirements of our export markets.”