ALDI product in spotlight passes test

Aldi tapALDI Australia has confirmed yesterday that their Spiral Spring Mixer Tap is safe to use. The water tap product is sold as a Special Buy.

It has passed additional testing against AS/NZS 4020:2005, which is required for the Australian WaterMark certification and is the testing method under the Australian Drinking Water Guidelines.

“At ALDI, we are committed to providing our customers with safe products of the highest quality. For this reason, I was alarmed by the claims suggesting that the Spiral Spring Mixer Tap, sold as a Special Buy on 10th June this year, may contaminate drinking water. I can assure you that as soon as this matter was brought to [our] attention, we initiated a priority investigation. Our teams have worked tirelessly with authorities and independent testing laboratories to confirm that the tests conducted prior to sale were accurate, and the product is safe,” said Tom Daunt, CEO of ALDI Australia.

National Association of Testing Authorities (NATA) has conducted the testing for this. The result is consistent with previous independent testing, which was conducted prior to ALDI selling the water tap in their grocery stores.

“We are disappointed that so many ALDI customers were provided information that generated such unnecessary concern and inconvenience. The Queensland Building and Construction Commission’s prematurely published statements were based on tests that were not conducted in accordance with the Australian Standard,” said Daunt.

The discount grocery has also posted the comments from the CEO on their Facebook page.


1 comment

  1. Steven Hather posted on July 27, 2017

    While the PR experts are all praising the CEO of Aldi for getting the message into social media about allegations of lead in taps that it has sold - something that I also applaud by the way, Aldi has not resolved the conflict with the QLD Building and Construction Commission which started the incident in the first place. According to the Daily Telegraph, QBCC remains concerned about the safety of the taps but Aldi has threatened to take legal action against them if they make any further public statements. Aldi's alleged attempts to bully its detractors will not instil a level of confidence in the eyes of consumers. It's sounding a lot like a "my scientist is smarter than yours" debate which will only fuel the problem. This is a good example of good communications but a poor strategy, something that many companies - and their PR consultants are yet to understand. I'll give you Aldi an A for effort on its social media communications though!

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