Facebook Archives
How voice is forcing brands to rethink social targeting
Facebook’s entry into the audio products signals the dissolution of the news feed and traditional targeted advertising. ...
Botched Facebook ‘news’ ban catches Foodbank, retailers, charities
Facebook blames 'broad definition of news' for axing charity, business and government accounts in anti-government protes...
Consumer watchdog calls for new measures to combat Facebook and Google’s digital dominance
ACCC recommends changes to consumer law, to address huge inequalities in bargaining power between digital platforms and ...
P&G hits out at Facebook and Google over violent content
FMCG giant criticised the platforms over presence of harmful content next to ads.
Nespresso goes futuristic with chatbots and smart speakers
By 2020, consumers will be able to order their coffee without leaving Facebook Messenger.
ALDI named as Australia’s most trusted brand
Supermarket giant tops the list for the second year in a row.
7-Eleven’s Slurpee bags international ‘Shorty Award’
Convenience store chain wins award for the second time.
Unilever gives stern warning to Google and Facebook
"We cannot have an environment where our consumers don't trust what they see online."
‘Racist’ Dove ad defended
"The screenshots that have taken the media by storm paint a slightly different picture."
Coke launches boutique juice Down Under
Coke looks to cash in on juice trend, as carbonated drinks face decline.
ALDI product in spotlight passes test
CEO says he is disappointed that customers had "unnecessary concern".
Fanta adds Jelly Fizz and Sour Tingle flavours
Coca Cola shakes things up with new range for teens.
‘Liking’ alcohol brands linked to risky drinking
New research shows young Australians who "like" alcohol brands on social media are twice as likely to drink at risky lev...
Bucking the Big Brother concept
In ways Orwell could never imagine, the smartphone has brought about a people-powered revolution.
Facebook goes live: What does this mean for your organisation?
Facebook Live allows organisations to target their messages to different audiences.
Social spurs on Thankyou movement
Thankyou Group receives sky high support on social media for its products to be served on Virgin Australia flights.
Fanta Sour Watermelon returns
Fanta Sour Watermelon back on supermarket shelves as consumers rally on social media.