Arnott’s musical collaboration
“It’s always awesome to sing a great tune with great artists like Isabella Manfredi. Forever now is such an iconic song. A real honour to have done it,” Sultan said.
“I had so much fun recording this classic Aussie track, and singing with Dan was simply awesome,” Manfredi commented.
The campaign intends to launch the iconic brand’s new purpose, which is to promote real connections. The 60-second television advertisement will be aired this upcoming weekend, with the full version of the song now available via Spotify and Apple Music.
“Arnott’s chose to recreate Forever Now with [Sultan and Manfredi] because just like Arnott’s biscuits such as Tim Tam, Scotch Fingers as well as Shapes, the song is a true Aussie classic,” said Nik Scotcher, marketing director Arnott’s ANZ.
Arnott’s is also showcasing the journey of Sultan and Manfredi’s recreation of Forever Now through the release of behind-the-scenes video content featuring jam sessions and interviews with both musicians. Dan Sultan, who has just released his new album “Killer”, was thrilled to work together with Isabella for the Arnott’s campaign.
“We all shared the same passion in creating this campaign and our new purpose, which promotes the importance of togetherness. We believe it’s about celebrating the small moments shared with loved ones, the moments of real connection, as they become the ones we never forget,” added Scotcher.
Comedy fans may also recognise the voice over in the TV ad, its Australia’s favourite comedian Nazeem Hussain. Arnott’s will feature Dan Sultan and Isabella Manfredi’s version of Forever Now in 30 and 60-second advertisements as well as sharing a new music video via their social media channels. The artists will also be promoting their involvement with Arnott’s through their own social media channels in the coming weeks.