Arnott's Archives - Inside FMCG
Two iconic Aussie businesses team up to celebrate the best of both brands.
The ‘Flavour You Can See’ campaign features an online game to win a year’s supply of Shapes.
Campbell and KKR will enter into a long-term licensing arrangement for the exclusive rights to use certain Campbell brands in Australia.
This week’s top headlines in FMCG.
Campbell International has not yet confirmed the sale of Arnott’s.
Arnott’s iconic biscuits take chocolate form.
Supermarkets back modern twist on old favourites.
Kraft Heinz and Ferrero had also expressed interest in buying the biscuit company.
The biscuit company brings two very different ranges to supermarket aisles.
Celebrations kicked off with a ceremonial Tim Tam Slam to welcome residents to their ‘new’ town.