“Our family made this decision because Unilever demonstrated their understanding of our brand, our products and how important our people and the Toowoomba manufacturing site are in ensuring Weis’ success into the future,” said managing director, Julie Weis.
“In addition Unilever’s scale will enable greater market access and growth that will provide opportunities for our extended Weis family of staff, suppliers, customers and of course our wonderful consumers.”
The second-generation Aussie ice cream and frozen dessert manufacturer was founded in 1957 by Les Weis with the original iconic Fruito Bar.
“We are delighted to bring Weis’ exciting and delicious range into our portfolio, adding another Australian favourite to our leading ice cream range. This acquisition will bring Weis the benefits of scale, strong market access and ice cream category expertise to help take the business to the next level in its growth,” Clive Stiff, Unilever Australia & New Zealand CEO said.
“We are committed to providing Weis consumers and customers with the same exceptional products with the same high quality natural ingredients. We look forward to welcoming Weis’ strong, dedicated and passionate team to Unilever.”
They have a wide variety of ice cream formats including single bar, multi-pack bars, dairy-free sorbet tubs and frozen yogurt tubs. According to Unilever’s statement, Weis ice creams will continue to be manufactured in its factory in Toowoomba, Queensland.
Unilever continues to develop its ice cream range to offer consumers more innovative flavours and formats worldwide. Weis’ values and products will help meet increased consumer demand for ice cream made with premium ingredients, joining leading brands including Grom, Ben & Jerry’s and Talenti in this high-growth segment.