Ferrero’s Kinder Surprise has partnered with Paramount to launch a Paw Patrol-themed chocolate egg range.
Each chocolate egg has a toy inside, inspired by the eight characters from Spin Master’s preschool series, including Chase, Marshall, Skye and Everest.
Moreover, the partnership extends to the Applaydu app, allowing children to unlock an augmented reality experience that brings the collectible toys to life for a blended ‘phygital’ play experience.
“Paw Patrol is one of the most beloved shows for families with young children,” said Antony Foulet, marketing manager, Kinder ANZ.
“This collaboration brings together Kinder’s delicious chocolate and the adventurous spirit of Paw Patrol, creating magical moments and sparking curiosity, imagination and play.”
The Kinder x Paw Patrol chocolate egg range is available across major grocery and convenience stores nationwide for an RRP of $2.80
