“With INDI, I finally got to play with a bold musk scent. It’s a combination of feminine and masculine, and it’s sexy without being too in your face. It’s about expressing your true self and enhancing the incredible individual you are,” said Perry.
The fragrance is artfully crafted with eleven different musks with top notes of oriental plum and Italian bergamot. The combination of fresh muguet and white cedar wood mingle with the velvety warmth of amber and vanilla in the background. Katy Perry’s INDI new fragrance was created with perfumer, Caroline Sabas, and Givaudan.
Encased in a sleek sophisticated opal glass, the two sides of the bottle contain a special embossed message from the popular singer, “Put the U in Individual”. The finishing touch is the matte black cap featuring an embossed KPINDI.
The advertising campaign was directed by Jovan Todorovic. It embraces individuality using the distinct stories and background of five unique women. The print ad creates a community and a sense of connection with this diverse group of INDI’s, Perry and the fragrance bottle.
Katy Perry Parfums will be sponsoring Katy Perry Witness The Tour in Australia in 2018. INDI will be sold at RRP EDP 30ml: $39; EDP 50ml: $49; EDP 100ml: $69 at Priceline on 1 September.