Tony Emmerson, GM at MPM Products/Applaws, said Aussies are looking for more natural pet foods in the market, which has propelled the pet company to create more products to cater to their consumers.
“We are now able to offer Woolworths shoppers a wider variety of flavours in our dry food and brand new on shelf will be the Applaws wet dog food which is designed to complement a dry food diet. Our wet food is made from 100 per cent natural, human grade meat and we will even eat it ourselves to prove to people just how natural it is. There is nothing else on the pet food shelves like this,” said Emmerson.
Woolworths now carries Applaws Dry Dog Food Duck & Venison and Applaws Wet Dog Food Tins. He said the pet food company wants every pet owner to easily find specialised quality pet food that won’t cost an arm so pets can have high quality food.
“Pet food shelves are confusing and price does not always mean a better product. Our dry food is among the best quality on the supermarket shelves. More and more Aussies are realising this. Pet owners are telling us their wonderful success stories – this has been key to fuelling our success and the expansion of our range in grocery,” added Emerson.
Applaws’ new pet products contains natural ingredients, grain-free dry food and fine quality of meat. Their recipes do not contain any fillers, additives or preservatives. All the ingredients used in each recipe are chosen for the benefit of dogs and the new pet food product range at Woolies caters to different dog diets.
New to Woolworths:
- Applaws Dry Dog Food 2.7kg – Duck & Venison
- Applaws Wet Dog Food Tins 156g
- Chicken Breast
- Chicken Breast & Vegetable
- Chicken Breast & Beef Liver