Mondelez Australia and GWF grab gold-stars
Mondelez Australia took home gold for its Holographic Box Display by Total Marketing Support in the grocery temporary display category, while Tip Top’s Sandwich Thins Launch by id8 Studio for George Weston Foods was grocery’s top performing permanent display.
Carla Bridge, POPAI ANZ general manager, said the 2017 awards has the most number of entries which was 157, with a 1,000 votes for the People’s Choice Award.
“Grocery is the POPAI Awards’ most tightly contested Awards categories each year, and 2017 was no different, attracting the largest number of entries from around the country,” Bridge said.
“It’s fantastic to see innovative FMCG marketing campaigns coming to the fore in a market that has seen margins tumble, which in some cases has led to smaller marketing budgets. The FMCG and grocery sectors of retail marketing are perhaps the most difficult of all, with retail marketeers having to adhere to much stricter instore guidelines than other parts of retail.”
Other winners include major brands like Oral B, with displays by Williams Lea Tag; Ferrero’s Kinder Surprise by Ororoa Specialty Packaging and Styleprint’s fresh asparagus display unit.
Meanwhile, in the petrol and the convenience categories, 7-Eleven has taken the top spot with campaigns by Active for Krispy Kreme with Nutella and Slurpee’s bring your own cup.