Ferrero has made a new addition to its Nutella range, introducing Nutella Peanut, the brand’s first new flavour in more than six decades.
The product combines Nutella’s established cocoa and hazelnut spread with roasted peanuts, creating a variant for everyday consumption occasions, such as sandwiches and snacking.
The company says the formulation maintains Nutella’s signature creamy texture while adding a distinct peanut profile. Nutella Peanut is being rolled out across the US, supported by in-store availability and promotional activity.
“Honestly, when a jar of Nutella goes viral, floating in space, you start to feel like anything is possible,” said Noah Szporn, senior VP of spreads, Ferrero North America. “So, naturally, our next move as a brand was dropping our first new flavour innovation in over 60 years.”
The launch is a significant step for the global spread brand, which has largely expanded through format and packaging innovations since its introduction in 1964. Ferrero positions the new flavour as part of its strategy to respond to evolving consumer preferences, particularly in the North American market.
Last year, Ferrero debuted its frozen bakery range, the Nutella Croissant and Nutella Muffin, which are now available to food service partners across Australia.
