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popai Archives

Mondelez Australia and GWF grab gold-stars

FMCG brands among marketing award winners.

It’s all about feelings

As shoppers use technology to share inspiration and aspiration, the challenge has been set for FMCG marketing.

Sharing generates caring

Co-created brand experiences are the new black – or red.

Would you like experience with that?

Occasion-based marketing has just got a whole lot more fun.

Bonding with the brand

Technology is powering ‘hyper-real’ experiences that inspire shoppers to get involved.

Being in the moment

Technology is the great enabler for brand marketers.

The polarisation of ‘value’ for shoppers

‘Value’ now encompasses both high and low, as shoppers seek lifestyle benefits and quality.

Emotion the new currency

Feelings lie at the heart of engaging customers in the new “emoji economy”.

Selling to themselves

One-way marketing has been replaced with shoppers becoming involved in the creative process with brands.

The occasion opportunity

Making life easier for shoppers can boost brand relevance as well as retail sales.

Use data to understand your shopper

Data enables brands and retailers to excite customers into participating in promotional activites.

Sponsored: International industry leaders to converge at POPAI Summit

Best practice retail marketing will be on show at the POPAI Summit Exhibition.

POPAI Awards 2016 expanded

Call for entries for retail marketing and shopper experience awards is now open.

Hennessy in-store activation bags global award

The House of Hennessy's in-store activation successfully engaged the cognac shopper.

Popai adds Red Bull to board

Popai appoints Red Bull and The Good Guys executives to newly established board.

FMCG comes up trumps at retail awards

Recap of winning FMCG activations at 2015 Popai Marketing at Retail Awards.

Popai’s new lineup

Popai Australia and New Zealand announces new board of directors.

Creatively identifying category gaps

Lee McClymont outlines three great examples of creative category gap analysis.

Popai extends awards deadline

Popai extends entry deadline for 2015 Marketing at Retail awards.

Popai awards open for entry

Entries open for 2015 Popai Marketing at Retail awards, with new categories added to award's line up.