The slow roll out is due to retailers having to get rid of old stock first, which can be a timely exercise.
The packaging refresh is the beer brand’s biggest transformation since they opened the Fremantle brewery back in 2000. The company said they wanted to spruce up the packaging and give it an updated feel.
“Our Creatures’ Hop Heads told us they wanted to know more about what goes into each of their favourite beers and more information around the brewing process,” said the spokesperson.
“We figured that our packaging was as good a place as any to share the unique and colourful story of each beer’s creation and provenance via some pretty nifty hand-drawn illustrations. If you look closely you’ll see a few nods to our hometown of Freo and WA.”
While major features of the labels have shifted around, the company have kept a sense of familiarity with their history, using unique illustrations that tell the Little Creatures story in their own kind of way.