Chobani gets creative for Chinese new year
The yoghurt giant said there’s only one batch of the 170g flavour produced and is currently available exclusively at Woolworths stores across Australia until stock lasts.
“We love getting creative with our yogurt flavours and packaging. Chinese New Year is a big cultural event here and celebrated by many of our staff, we thought the perfect way to enhance the celebration would be to create and launch a special Chinese New Year Batch Chobani,” said Peter Meek, managing director Chobani Australia.
Inspired by the Chinese New Year tradition of gifting mandarins to family and friends as a gesture of goodwill and prosperity for the coming year, Chobani’s Chinese New Year Batch combines juicy mandarin with deliciously thick and creamy authentic strained Greek yogurt. Complete with red and gold packaging as symbols of good luck and prosperity which also features a dragon composed from mandarin.
The launch of the Mandarin Chinese New Year Batch will be supported by Chobani’s Field Marketing Team, sampling the Mandarin Chobani at Chinese New Year events across Melbourne, Sydney and Brisbane.