Free Subscription

  • Access daily briefings and unlimited news articles

Premium

Try one month for $34.95
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis
×

Fiji Bitter unveils Marist Sevens memorabilia beer

Fiji Bitter BeerParadise Beverages has backed up its FJ$50,000 sponsorship of the 2018 Fiji Bitter Marist Sevens with the release of a special edition Marist 7s Fiji Bitter beer presented in a commemorative can.

The beverage company said in a statement recently the 2018 Fiji Bitter Marist 7s will be held at the ANZ Stadium in Suva, on March 23 – 24.

“We have sponsored the Fiji Bitter Marist Sevens for the last 42 years, since it first began,” said the company’s head of Sales & Corporate Affairs, Joe Rodan, who is also president of the Fiji Association of Sports & National Olympics Committee (FASANOC).

“We love our sevens tournaments. This special souvenir can honours our association with the Marist Rugby Club and our long-standing commitment to rugby in general. Over the past four decades, our support has helped the event contribute to the development of Rugby Sevens in Fiji, most recently winning the country its first ever Olympic Gold medal. It is the first time we’ve created a rugby-specific commemorative beer and we’re honoured to be able to do it for this significant and long-standing event in the Fiji sporting calendar.”

Paradise Beverages said in a statement the creation of the 6% ABV beer and souvenir can (which is available in either blue or green), is further recognition of the company’s commitment to innovation.

Last August it launched the country’s first ever cane spirit-based RTD Joskes Brew. In November, to celebrate its sixtieth birthday, it released a special limited edition 6% ABV commemorative anniversary brew, presented in a 440ml memorabilia can. On sale today, the cans are expected to achieve strong distribution in both the on and off premise.

You have 3 free articles.