Australia’s beer XXXX GOLD has unveiled a new series of commemorative cans to celebrate the Gold Coast 2018 Commonwealth Games (GC2018) and support the Australian Commonwealth Games team as they Go for Gold.
XXXX said in a statement it has long been a brand synonymous with Queensland sport, particularly when it’s on the world stage.
“We are really excited to be brewing XXXX GOLD in these special cans and create something nostalgic for Queenslanders. The commemorative cans are a nod to our long-standing support of the games and the Australian team,” said XXXX Brewery director, Irene Bell.
“Like a great beer should, sport brings us together and helps us celebrate the best of being Australian, something we hope the commemorative cans will also achieve. As Queensland’s number one beer, XXXX GOLD is out to inspire our athletes to top the medal tally, and help Australians Take in the GOLD as the Australian team brings home the GOLD.”
They also supported the Brisbane 1982 Commonwealth Games with a series of commemorative cans and is now back nearly 36 years later. This latest initiative aims to re-create a series of limited edition XXXX GOLD cans featuring three of the GC2018 events – cycling, sprinting and swimming – as well as a can celebrating the return of the Commonwealth Games to Queensland.
Queenslanders will have the opportunity to grab their limited edition GC2018 commemorative cans, by purchasing specially marked cartons of XXXX GOLD. The 375 ml cans will be available in a 30 pack and sold at major liquor outlets across Queensland from March 2018 and throughout this year’s GC2018 while stocks last.